I’m still trying to figure out how to publicly recognize our team’s efforts with respect to sales goals. It’s uncharacteristically difficult for me because every month is the biggest month we’ve ever had. But early this month, it felt a bit different. We hit seven figures. And it will have been, by far, the hardest million we’ll ever have attained.
It took ten months. We started from zero. During the first three months, my focus was fractured between a transition from my previous employer and Liberty Supply. Our initial company meetings were remote. The team of 10 then moved to a single room office, no larger than a small conference room. In January of 2022, we moved to our current facility in Plymouth.
Reflecting on it, I don’t know that a better filtering mechanism exists between being a cog in a company that has been around for decades versus being the oxygen that breaths life into something from nothing. The caliber of individuals that chose to start from zero is self-evident. They are my motivation. They are my oxygen.
Without the team, there is no Liberty Supply. They are the heartbeat. A company is just a placeholder for the people that do the work. A company is an idea in a persistent and perpetual state of improvement, but an idea nonetheless. Execution is everything. Absent the team there is no execution.
I am obsessed with realizing the vision that we set out to accomplish. A vision of systemic change in distribution. A vision that compels me to drive our team at Liberty Supply to realize what they are capable of. I believe in perfection because I believe in perfect effort. I believe in perfect intent.
Everything is clear when you start by reverse engineering value from the customer’s perspective—all of the go-to-market complexities on the supply-side fade away. You are left with nothing but decisive clarity on pure value provision. Our customers have a job to do. We have one purpose: to help them do it.
Forward to the next million. Top gear. Full throttle. 100MPH.